“Metro Serif: The Art of Wayfinding” is a print-to-motion poster for a fictional panel on New York City’s subway wayfinding system, hosted by MTA New York Transit and Hoefler & Co. The design draws from split-flap displays from Grand Central Terminal, using PF Din Mono Pro Medium and IBM Plex Mono Light, with colors inspired by subway train routes. Through augmented reality, the poster flips to reveal guest speakers and event details before looping back to its static form.