This project focuses on designing an ad campaign for The Mob Museum. The museum’s dark atmosphere inspired a visual approach that blends photographic and typographic experimentation while reflecting its theme. The existing palette of dark red, gray, black, and white was maintained for consistency.

Halftone and reticulation filters were used to give the images an aged, faded look. Bars layered over the subjects represent both concealment and incarceration, reinforcing the museum’s narrative. The typeface Titling Gothic FB (Wide Black and Wide Medium) emphasizes strength and contrast, while negative space highlights the subjects and typography for a bold, balanced composition.